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Root Cause Review · data collected Oct 29, 2026

Sample Window & Pressure Washing Co.

72/100
What you’re missing~39 leads a monthgo to competitors Google shows instead of you, worth up to $21,000/month

Your biggest leaks:

  1. Not on Google's first page for window cleaning, pressure washing and house washing
  2. Hard to find on Google Maps for pressure washing and house washing
  3. Your site takes 24 seconds to show on a phone
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Springfield · window cleaning, pressure washing, house washing · compared with your top 3 on Google Maps: Competitor A, Competitor B, Competitor C

Scorecard

Overall 72/100 on 81 checks across 11 areas.

Turning visitors into customers83
Google Business Profile68
Local visibility11
AI visibility100
Content: covers what customers ask69
Content: says something competitors don’t65
Page structure98
Who you are online62
Authority & mentions56
How Google sees your site80
Paid search100
What you’re missing, and how we worked it out. This isn’t a promise of what you’d gain. It’s the business that searches for your services already send to the businesses Google shows instead of you.
about 39 leads a month, worth up to $21,000
ServiceSearches a month (metro)You’re in the Maps top 3 atLeads a month to competitorsWorth
window cleaning56013 of 25 points3.5$1,842
pressure washing2,9302 of 25 points34.7$18,471
house washing1000 of 25 points1.3$685
For each service: people searching for it in the Springfield metro each month (Google Ads search volume, 12-month average, the service plus “near me” and the city) × the share of the area where you’re not in the Google Maps top 3 (our grid around you) × 16% of searchers who pick a top-3 business (Google local pack click-through by position, 17.6% / 15.4% / 15.1% (Digital Information World, 2024)) × 8.05% who then contact it (WordStream 2026 Google Ads benchmarks, Home & Home Improvement average conversion rate). Worth = leads × what a typical new customer is worth in their first year, $532: $266 per whole-house cleaning (Thumbtack national average, 2026) × 2 a year (twice a year, spring and fall (This Old House)). National figures; local prices vary. Worth assumes each lead becomes a customer, so it is the most these leads could be worth.

Your top 5 leaks

Where customers look for you and don't find you or don't choose you, ranked by how far behind your competitors you are. Under each: what we found that most likely causes it.

1. Not on Google's first page for window cleaning, pressure washing and house washing

Your rank in Google’s regular results: “window cleaning Springfield”: not in the top 20; “pressure washing Springfield”: not in the top 20; “house washing Springfield”: not in the top 20.

Likely causes

  • Covers the topic like the pages that rank
    Your window cleaning page is 4,065 words and uses “window cleaning” 26 times. The pages that rank are 499–1,441 words.
    Fix: Bring your service page in line with the top-ranking pages on wording and depth.
  • Answers the questions customers ask
    Your window cleaning page answers 0 of 6 common customer questions (competitors: 3, 0, 1).
    Fix: Add clear answers to the common questions shown below.
  • Says something competitors don’t
    Your window cleaning page states 5 specific, checkable facts no competitor states (competitors: 10, 4, 5).
    Fix: Add specifics only you can state: your process, materials, warranty terms, local job details.

2. Hard to find on Google Maps for pressure washing and house washing

We searched from 25 spots around you. You’re in the Maps top 3 at 13 for window cleaning, 2 for pressure washing and 0 for house washing. Other local business 4 is in the top 3 for pressure washing at 25 of 25.

Likely causes

  • Primary category matches your main service
    Primary category is "Pressure washing service" (your pressure washing service), not your main service, window cleaning.
    Fix: Set the primary category to your main money service.
  • New reviews coming in
    9 new reviews in the last 90 days (competitors: 4, 31, 4).
    Fix: Make review requests a routine after every job.
  • Profile posts are current
    Latest Google post: 424 days ago.
    Fix: Post at least weekly.

3. Your site takes 24 seconds to show on a phone

On Google’s phone test, the main part of your homepage takes 24.3 seconds to appear. Google’s target is 2.5 seconds. Speed score 59 out of 100.

What fixes it: Compress images, cut unused scripts and use fast hosting.

4. Far fewer reviews than Competitor B

260 reviews vs 503.

What fixes it: Ask every customer for a review, automatically, right after the job.

5. Your website doesn’t come up when people search your name

Searching "Sample Window & Pressure Washing Co. Springfield" shows other-business-3.example first; your site is not in the top 20. Your Google profile does show.

Likely causes

  • Business details coded for Google (schema)
    Your website’s hidden business code (schema) is incomplete: it’s missing your phone, website address, hours and links to your profiles, and it doesn’t list your address or service area.
    Fix: Add business code (schema) to your site with your name, phone, address or service area, hours and profile links.
  • Your site links your profiles together
    Your site links to Facebook and Yelp, but its hidden business code doesn’t connect those profiles to you. Your Google profile links to your site.
    Fix: Link your social profiles from your site and list them in your site’s business code.
  • Your key pages are in Google
    Google has 2 of your 3 service pages listed (not listed: /window-cleaning/). Your homepage didn’t come up in our searches.
    Fix: Submit missing pages in Search Console and link to them from the homepage.

You vs. your top 3

The businesses Google Maps shows first for “window cleaning Springfield”, side by side.

YouCompetitor ACompetitor BCompetitor C
Google rating5554.8
Google reviews26015450334
New reviews, last 90 days94314
Owner replies to reviews100%98%100%71%
Profile photos1312033,27644
Profile categories5383
Maps rank: window cleaning#13#1#2#3
Maps rank: pressure washing20+#2#120+
Maps rank: house washing20+#2#1#14
Named by AI (of 8 answers)7106
Cited in Google AI Overviews (of 0)————
Google Ads (Google’s ad library)Stopped Oct 20, 2026 (1 ads)None on recordRunning now (1 ads)Stopped Sep 9, 2026 (5 ads)
Quality linking websites252032641
Link spam score (lower is better)3763635
Web mentions of the website6000
Phone load time (main content)24.3s3.8s7.5s21.0s
Service page: customer questions answered0301
Service page: specific, checkable facts51045
Service page: facts nobody else states51045

Google Ads: from Google’s public ad library (Ads Transparency Center), checked Oct 29, 2026. “Running now” means an ad was shown in the last 7 days. Local Services Ads (“Google Guaranteed”) aren’t included.

Where you show up around town

We searched each service from 25 spots around your business, as a customer standing there would. Each square is where you ranked in Google’s local results; your address is the outlined square, north is up, squares are 2.5 miles apart.

1–3 top 3 (shown first) 4–10 11–20 – not in the top 20

window cleaning

4322253222554225543256543

Who holds the top 3 around you most:

  • Other local business 1: 19 of 25
  • Other local business 2: 17 of 25
  • Other local business 3: 16 of 25

Top 3 at these points, you vs. your Maps competitors:

  • You: 13 of 25
  • Competitor A: 0 of 25
  • Competitor B: 0 of 25
  • Competitor C: 7 of 25

pressure washing

108733101085414141311111916151315–1920–19

Who holds the top 3 around you most:

  • Other local business 4: 25 of 25
  • Other local business 5: 13 of 25
  • Other local business 6: 6 of 25

Top 3 at these points, you vs. your Maps competitors:

  • You: 2 of 25
  • Competitor A: 0 of 25
  • Competitor B: 1 of 25
  • Competitor C: 0 of 25

house washing

13121044201313116201614141520201919–––20––

Who holds the top 3 around you most:

  • Other local business 4: 25 of 25
  • Other local business 5: 21 of 25
  • Other local business 7: 8 of 25

Top 3 at these points, you vs. your Maps competitors:

  • You: 0 of 25
  • Competitor A: 0 of 25
  • Competitor B: 0 of 25
  • Competitor C: 0 of 25

What customers see when they search

A snapshot of Google for each of your main services.

“window cleaning Springfield”

Google Maps top 5
  1. Competitor A 5★ · 154 reviews
  2. Competitor B 5★ · 503 reviews
  3. Competitor C 4.8★ · 34 reviews
  4. Other local business 2 4.9★ · 299 reviews
  5. Other local business 8 4.6★ · 28 reviews
Regular results top 5
  1. competitor-c.example
  2. homeadvisor.com
  3. competitor-c.example
  4. facebook.com
  5. other-business-2.example
Google AI Overview

No AI Overview shown for this search.

“pressure washing Springfield”

Google Maps top 5
  1. Competitor B 5★ · 503 reviews
  2. Competitor A 5★ · 154 reviews
  3. Other local business 4 5★ · 304 reviews
  4. Other local business 9 4.8★ · 71 reviews
  5. Other local business 6 5★ · 62 reviews
Regular results top 5
  1. other-business-16.example
  2. other-business-17.example
  3. other-business-3.example
  4. yelp.com
  5. other-business-18.example
Google AI Overview

No AI Overview shown for this search.

“house washing Springfield”

Google Maps top 5
  1. Competitor B 5★ · 503 reviews
  2. Competitor A 5★ · 154 reviews
  3. Other local business 6 5★ · 62 reviews
  4. Other local business 9 4.8★ · 71 reviews
  5. Other local business 4 5★ · 304 reviews
Regular results top 5
  1. other-business-16.example
  2. facebook.com
  3. yelp.com
  4. m.yelp.com
  5. facebook.com
Google AI Overview

No AI Overview shown for this search.

What AI tells your customers

We asked ChatGPT, Gemini, Claude and Perplexity who to hire, and what they know about you.

EngineQuestionWho it recommends
ChatGPTWho are the best window cleaning companies in Springfield?Other local business 2 Sample Window & Pressure Washing Co. Competitor C Other local business 1 Other local business 4 Other local business 10
ChatGPTI need window cleaning in Springfield. Who should I hire?Other local business 2 Sample Window & Pressure Washing Co. Other local business 1
GeminiWho are the best window cleaning companies in Springfield?Sample Window & Pressure Washing Co. Other local business 11 Other local business 12 Other local business 2 Other local business 3
GeminiI need window cleaning in Springfield. Who should I hire?Other local business 11 Sample Window & Pressure Washing Co. Other local business 3 Competitor C Other local business 2 Other local business 12
ClaudeWho are the best window cleaning companies in Springfield?Other local business 2 Other local business 1 Sample Window & Pressure Washing Co. Other local business 13 Other local business 14
ClaudeI need window cleaning in Springfield. Who should I hire?Other local business 2 Other local business 1 Sample Window & Pressure Washing Co. Competitor C Other local business 13 Other local business 15
PerplexityWho are the best window cleaning companies in Springfield?Other local business 1 Other local business 2 Other local business 15 Other local business 13 Other local business 14 Other local business 12 Sample Window & Pressure Washing Co.
PerplexityI need window cleaning in Springfield. Who should I hire?Competitor A Other local business 11 Other local business 12 Other local business 1 Other local business 2

What AI says about Sample Window & Pressure Washing Co.

Review momentum

How fast new reviews are coming in compared with your competitors.

New Google reviewsMayJunJulAugSepOct
You728342
Competitor A341310
Competitor B6631624
Competitor C010004

Counted from each business’s 50 most recent Google reviews.

Your content vs. theirs

Your main window cleaning page compared with your competitors’ matching pages.

Questions customers ask

✓ answered on your page · ✗ not answered

  • ✗ How much does window cleaning cost in Springfield?
  • ✗ How often do I need window cleaning?
  • ✗ How long does window cleaning take?
  • ✗ Do you offer emergency service?
  • ✗ Are you licensed and insured?
  • ✗ Is there a warranty or guarantee?

Facts only you state

  • Business established in 2004
  • $5 million liability insurance
  • OSHA compliant
  • Phone number (555) 010-0100
  • Uses special cleaning soaps and solutions

Facts competitors state that you don’t

None.

What customers look for, covered on your page

Streak-free window cleaning · Professional crews vs. DIY ladder risk · Free quote · Insurance and compliance · Punctuality and professionalism · Interior and exterior windows

Websites that link to competitors, not you

Places your competitors are listed or mentioned that you aren’t: often the easiest links to earn.

WebsiteTypeLinks to # competitors
united-local.comdirectory2
thebuildermarket.comdirectory2
loserve.comunrelated2
local-farmers-market.examplelocal1
state-inspectors.exampletrade1
corbyhomes.comunrelated1
local-weekly-news.exampleunrelated1
friendhood.netunrelated1
bombreport.compress1
brightsfuture.comunrelated1
baretnews.compress1
altiusdirectory.comdirectory1

Everything we checked

All 91 checks, by area. Click an area to open it.

Turning visitors into customers · 83
GoodTap to call
Tap-to-call phone link on the homepage.
Our standard
Needs workQuote or booking up front
No form on the homepage; visitors must click through to a quote/contact page.
Our standard
GoodForms actually work
2 forms found, and they work.
Our standard
Needs workContact basics
Homepage shows phone ✓, service area ✓, hours ✗.
Expert guidance
GoodTrust proof near the decision
Trust proof shown: reviews, license/insurance, years in business; missing: guarantee.
Expert guidance
GoodTracking installed
Tracking found: Google Analytics/Tag Manager, Google Ads.
Our standard
Not applicableFast reply to every lead
Not answered on the intake form.
Our standard
Not applicableFollow-up on every quote
Not answered on the intake form.
Our standard
Not applicableBringing customers back
Not answered on the intake form.
Our standard
Google Business Profile · 68
Needs workPrimary category matches your main service
Primary category is "Pressure washing service" (your pressure washing service), not your main service, window cleaning.
Expert guidance
Needs workAdditional categories
Your Google profile lists 4 extra categories (competitors: 2, 7, 2).
Competitor gap
Needs workProfile is complete
Missing from the profile: services list, booking/quote link.
Expert guidance
GoodProfile is claimed
Profile is claimed.
Expert guidance
GoodProfile links to the right page
Profile website: http://www.sample-window-wash.example/.
Expert guidance
Needs workPhotos
131 photos on your Google profile (competitors: 203, 3276, 44).
Competitor gap
ProblemProfile posts are current
Latest Google post: 424 days ago.
Our standard
Couldn’t checkProfile questions answered
Could not read profile Q&A.
Our standard
Needs workReview count vs competitors
260 reviews. Top competitor has 503 (Competitor A 154, Competitor B 503, Competitor C 34).
Competitor gap
GoodRating
Rating 5 (competitors: 5, 5, 4.8).
Our standard
Needs workNew reviews coming in
9 new reviews in the last 90 days (competitors: 4, 31, 4).
Competitor gap
GoodOwner replies to reviews
Owner replied to 100% of 9 recent reviews.
Our standard
Local visibility · 11
ProblemGoogle Maps ranking
In the Google Maps app, searching from the city center, you rank: “window cleaning”: #13; “pressure washing”: not in the top 20; “house washing”: not in the top 20.
Our standard
ProblemIn the map results on a regular Google search
In the 3 map results at the top of a regular Google search: “window cleaning”: no; “pressure washing”: no; “house washing”: no.
Our standard
ProblemRanking in Google’s regular results
Your rank in Google’s regular results: “window cleaning Springfield”: not in the top 20; “pressure washing Springfield”: not in the top 20; “house washing Springfield”: not in the top 20.
Patent-described (proxy)
Not applicableThe right page ranks
Your site isn't in the top 20 for "window cleaning Springfield", so there's no ranking page to check.
Expert guidance
GoodShowing up for “best” searches
For "best window cleaning in Springfield": you appear; competitors appearing: 2 of 3.
Expert guidance
AI visibility · 100
GoodAI tools recommend you
Named in 7 of 8 AI answers (ChatGPT, Gemini, Claude and Perplexity). Competitors: Competitor A 1, Competitor B 0, Competitor C 6.
Competitor gap
GoodAI describes you correctly
All four AI tools describe your business correctly.
Expert guidance
GoodAI doesn’t mix you up with others
No AI tool confuses you with another business.
Expert guidance
Not applicableCited in Google’s AI Overviews
Google showed no AI Overview for these searches.
Patent-described (proxy)
GoodAI search tools can read your site
Your site lets AI search tools read it.
Google documents
Content: covers what customers ask · 69
GoodA page for every main service
Each main service has its own page.
Expert guidance
Needs workAnswers the questions customers ask
Your window cleaning page answers 0 of 6 common customer questions (competitors: 3, 0, 1).
Expert guidance
Needs workCovers the topic like the pages that rank
Your window cleaning page is 4,065 words and uses “window cleaning” 26 times. The pages that rank are 499–1,441 words.
Expert guidance
GoodCovers what customers look for
Your page covers 6 of the things customers look for when choosing (competitors: 6, 0, 4).
Expert guidance
ProblemPrice information
No pricing information on the main service page.
Expert guidance
GoodService area stated
Springfield is named on 11 of 11 pages checked.
Expert guidance
Not applicableNo near-duplicate location pages
Fewer than two location-style pages to compare.
Expert guidance
Not applicableLocation pages show local proof
No city or location pages found.
Expert guidance
Content: says something competitors don’t · 65
Needs workSays something competitors don’t
Your window cleaning page states 5 specific, checkable facts no competitor states (competitors: 10, 4, 5).
Patent-described (proxy)
Needs workSpecifics with real numbers
2 specifics with real numbers (years, warranty terms, prices, counts) on your page (competitors: 5, 1, 3).
Patent-described (proxy)
GoodFirst-hand proof
2 passages show first-hand experience (specific jobs, conditions, results) (competitors: 1, 0, 0).
Patent-described (proxy)
Needs workAnswers the follow-up questions
Your page adds 3 useful answers beyond what Google already shows (competitors: 6, 0, 3).
Patent-described (proxy)
Needs workClaims are specific, not puffery
3 unsupported claims like "We are the #1 window cleaning pros in town.", "The Best Results, Guaranteed!".
Patent-described (proxy)
GoodSite looks current
Your site was updated in the last week.
Patent-described (proxy)
Page structure · 98
GoodMain heading names the service and city
Your homepage’s main heading: "Best Pressure Washing & Window Cleaning Springfield". Has the service, has the city.
Tested
GoodPage title names the service and city
Your homepage’s title in Google results: "Pressure Washing Service Springfield | Window Cleaning Springfield". Has the service, has the city.
Tested
GoodTitle length
Your homepage title is 58 characters, short enough to show in full.
Expert guidance
GoodService in the page address
3 of 3 service page web addresses include the service name.
Tested
GoodSummary for Google results
Your homepage has a summary for Google results.
Google documents
GoodService and city in the page text
Your homepage mentions your service and city, including in a heading.
Tested
GoodLinks name the service
3 of 3 service pages are linked with text that names the service.
Tested
Needs workLinks say where they go
12 links use generic text like "learn more" instead of saying where they go.
Tested
GoodService pages linked from the homepage
3 of 3 service pages are linked from the homepage's main content.
Tested
GoodKey pages are close to the homepage
Service pages are one click from the homepage.
Tested
GoodAnswers come first
No headings on your page ask a customer’s question and answer it right away (competitors: 0, 0, 0).
Tested
GoodHeadings organized properly
Your headings are organized properly.
Our standard
GoodMap on the page
Google Map embedded on the homepage.
Expert guidance
Who you are online · 62
GoodGoogle can identify your business
We found your Google Business Profile.
Our standard
Needs workName, address and phone match everywhere
The phone number on your Google profile matches your homepage. Your street address isn’t on your homepage.
Expert guidance
GoodYour pages agree with each other
Your pages state the same facts consistently.
Expert guidance
ProblemYou own your own name in search
Searching "Sample Window & Pressure Washing Co. Springfield" shows other-business-3.example first; your site is not in the top 20.
Expert guidance
Needs workYou control the results for your name
When people search your business name, 3 of the top 10 results are yours (your site or your profiles). For your competitors: 5, 0, 0.
Expert guidance
ProblemGoogle recognizes your business by name
Google doesn’t show an information panel for your business name.
Expert guidance
GoodAbout and policy pages
About page found; privacy policy found; terms found.
Expert guidance
GoodHomepage says who, what and where
Homepage clearly states: name, service, area, audience .
Expert guidance
ProblemBusiness details coded for Google (schema)
Your website’s hidden business code (schema) is incomplete: it’s missing your phone, website address, hours and links to your profiles, and it doesn’t list your address or service area.
Google documents
Needs workYour site links your profiles together
Your site links to Facebook and Yelp, but its hidden business code doesn’t connect those profiles to you. Your Google profile links to your site.
Expert guidance
Not applicableThe owner is connected to the business
No owner name given.
Expert guidance
Needs workReal people and credentials
No named people; credentials: $5 million Liability Insurance, Established 2004, OSHA Compliant.
Expert guidance
GoodOne Google listing, not two
No duplicate Google listings found.
Our standard
Authority & mentions · 56
ProblemQuality links to your site
25 trustworthy websites link to yours (competitors: 203, 26, 41).
Competitor gap
GoodLocal and trade links
3 links from local or trade websites (competitors: 3, 2, 2).
Expert guidance
GoodMentions across the web
6 web mentions of your website (competitors: 0, 0, 0).
Expert guidance
ProblemSpam risk of sites linking to you
Spam risk of the websites linking to you: 37 out of 100 (competitors: 6, 36, 35; lower is better).
Expert guidance
Needs workListed where competitors are
13 websites link to 2+ competitors; 3 of them don't link to you (e.g. united-local.com, thebuildermarket.com, loserve.com).
Expert guidance
How Google sees your site · 80
GoodGoogle can read the page without extra steps
Your homepage text loads without needing extra scripts, so Google can read all of it.
Google documents
Needs workLinks Google can follow
6 links in your menu or page don’t work as normal links, so Google can’t follow them.
Google documents
GoodPreferred web address set
Your homepage tells Google its preferred web address.
Google documents
GoodGoogle is allowed to list the page
Google is allowed to list your homepage.
Google documents
GoodGoogle is allowed to read the site
Your site lets Google read it.
Google documents
Needs workYour key pages are in Google
Google has 2 of your 3 service pages listed (not listed: /window-cleaning/). Your homepage didn’t come up in our searches.
Google documents
GoodA page list for Google (sitemap)
Your site gives Google a list of its pages (a sitemap).
Google documents
Needs workNo broken internal links
We checked 32 links on your site: none broken, 2 go through a redirect.
Google documents
GoodSecure site
Your site loads securely (https).
Google documents
ProblemSpeed on a phone
On Google’s phone test, the main part of your homepage takes 24.3 seconds to appear. Google’s target is 2.5 seconds. Speed score 59 out of 100.
Google documents
GoodBuilt for phones
Your site is set up for phone screens.
Google documents
GoodBusiness code is valid and honest
Your site’s hidden business code reads cleanly (6 items).
Google documents
GoodImages are described
100% of your homepage images have descriptions for Google and screen readers (competitors: 40%, 100%, 0%).
Google documents
Paid search · 100
GoodPaid search
You are advertising on Google. Competitor B has run Google ads in the last 30 days.
Competitor gap
Couldn’t checkLocal Services Ads
Local Services Ads (“Google Guaranteed”) are not measured yet.
Competitor gap
Pages we read on your site
PageStatusTitleMain heading (H1)Words
/200Pressure Washing Service Springfield | Window Cleaning SpringfieldBest Pressure Washing & Window Cleaning Springfield4211
/window-cleaning/200Window Cleaning Springfield | Window Cleaning ServiceWindow Cleaning Springfield4065
/pressure-washing/200Pressure Washing Springfield | Springfield Pressure WashingPressure Washing Springfield4046
/house-washing/200House Washing Springfield | House Washing Service SpringfieldHouse Washing Springfield4359
/contact-us/200Contact Us - Sample Window & Pressure Washing Co.Request A Quote125
/about-us/200About Us - Sample Window & Pressure Washing Co.Home - About Us3803
/reviews/200Reviews - Sample Window & Pressure Washing Co.Home - Reviews3450
/privacy-policy/200Privacy Policy - Sample Window & Pressure Washing Co.Home - Privacy Policy1113
/terms-conditions/200Terms & Conditions - Sample Window & Pressure Washing Co.Home - Terms & Conditions388
/contact-us/200Contact Us - Sample Window & Pressure Washing Co.Request A Quote125
/200Pressure Washing Service Springfield | Window Cleaning SpringfieldBest Pressure Washing & Window Cleaning Springfield4211

Evidence labels: “Google documents” = Google’s own published guidance. “Tested” = published controlled ranking tests. “Expert guidance” = leading practitioners’ published methods. “Patent-described (proxy)” = a mechanism described in a Google patent, measured indirectly; a patent is not proof Google uses it. “Our standard” = our benchmark. “Competitor gap” = compared with your top competitors.

Every search and AI answer is a sample taken on October 29, 2026 from Springfield. Results vary by location, device and day. Content measurements are made by an AI model against a fixed checklist and quote the page text they’re based on.

What we’d fix first

We found 34 things to fix. The Growth plan covers 21 of them. Below is every one, by what it takes to fix.

In every plan (Foundation and up) (11)

  • Google Maps ranking
  • In the map results on a regular Google search
  • Ranking in Google’s regular results
  • Primary category matches your main service
  • Name, address and phone match everywhere
  • Additional categories
  • Profile is complete
  • Photos
  • Profile posts are current
  • Your key pages are in Google
  • Listed where competitors are

Growth plan and up (10)

  • Business details coded for Google (schema)
  • Price information
  • Says something competitors don’t
  • No broken internal links
  • Answers the questions customers ask
  • Covers the topic like the pages that rank
  • Specifics with real numbers
  • Your site links your profiles together
  • Answers the follow-up questions
  • Claims are specific, not puffery

Scale plan (2)

  • Quality links to your site
  • You control the results for your name

Depends on your systems (CRM, phones) (2)

  • Review count vs competitors
  • New reviews coming in

Separate project, quoted on its own (9)

  • You own your own name in search
  • Speed on a phone
  • Quote or booking up front
  • Google recognizes your business by name
  • Real people and credentials
  • Links Google can follow
  • Spam risk of sites linking to you
  • Contact basics
  • Links say where they go

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